BuildCon Studio
An editorial-luxury concept site for a fictional construction practice. The aesthetic R&D that became Goel Studio's house style.
- role
- Solo build (concept)
- year
- 2026
- stack
- Vite, React, Tailwind v4, Framer Motion, Cloudflare Pages
I needed to invent a register that felt unmistakably not default-Squarespace-luxury. BuildCon Studio is the result: paper-and-ink palette, brass accent, Cinzel for chapter marks, Fraunces for body, hairline rules, custom drafting marks instead of stock photography.
#The system
- Paper #F4ECDF, ink #14110E, brass #B58E5F
- Cinzel + Fraunces (variable axis), with a strict ban on Cormorant + Italiana
- Six chapters marked by Roman numerals, alternating dark and bone surfaces
- Every divider a hairline at sub-pixel opacity, never a 1px border
#Why it matters
The system became the spine of every editorial deliverable I've shipped since: BuildCon Proposal, Goel Studio's identity, Studio Freeform.